How do we explain why some products fail even when there is a tonne of market research saying that it will be successful? Simple. Market research requires participants to be rational, and our desires when we purchase something, are completely opposite. Read more
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RT @JoepVA: Guestpost on the science of desire by @ACreativeRead can be found on Study2live. http://t.co/D5fEG1h85R #science #desire #marketing
2 weeks ago
Guestpost on the science of desire by @ACreativeRead can be found on Study2live. http://t.co/D5fEG1h85R #science #desire #marketing
2 weeks ago
RT @alaindebotton: It isn't logical that 'being happy' should be any easier than, say, learning the violin - or require any less effort.
2 weeks ago-
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